Tom Hanks warns dental ad is AI fake

02 October, 2023 / infocus
 Will Peakin  

Tom Hanks has warned that an advert appearing to be fronted by him is in fact an artificial intelligence (AI) fake.

“There’s a video out there promoting some dental plan with an AI version of me,” the actor wrote on Instagram. “I have nothing to do with it,” he added.

Hanks has previously spoken about the “artistic challenge” that AI poses his industry, and the issue has been central to recent strikes by high-profile Hollywood actors and writers.

As AI systems have grown in power and sophistication, so have concerns about their ability to create ever more realistic virtual versions of real people – what are sometimes called deepfakes, the BBC reported.

A number of celebrities – including the consumer financial expert, Martin Lewis – have had their likenesses used in deepfakes, which are often used to scam people.

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