‘Be Proud of Your Mouth’ campaign unveiled by FDI

22 October, 2020 / infocus
 Will Peakin  

Representing more than one million dentists worldwide, the FDI World
Dental Federation (FDI) has unveiled a three-year ‘Be Proud of Your
Mouth’ campaign that will be launched on World Oral Health Day (WOHD)

WOHD is celebrated every year on 20 March. Its purpose, says the FDI is to “empower people with the tools and knowledge to prevent and control oral diseases, which affect nearly 3.5 billion people worldwide.

The celebration encourages people to look after their oral health by adopting a good oral hygiene routine and managing risk factors. Preserving oral health can help keep the mind and body healthy too, as well as protect against the spread of infections.

For the next three years, the overarching theme for the WOHD campaign
is ‘Be Proud of Your Mouth’. “With this empowering call to action,” theFDI said it “hopes to motivate people to value and take care of their mouths and
understand that by doing so, they can also help protect their general
health and well-being.

People can show their support for the campaign by using the online
#MouthProud custom poster tool to place an ornate art frame over their mouths-as a symbol that they recognise just how significant and important the mouth is-and make a personal commitment to prioritise their oral health.

“This can be safely done from home, and everyone can show their solidarity with the campaign and contribute to the global movement by sharing their images on the Mouth Proud Wall” ,” said the FDI.

Each year, FDI records hundreds of WOHD events that reach millions of
people worldwide, organised by its member dental associations and
specialist groups, as well as the wider healthcare community. In 2021, FDI is working to ensure that every in-person celebration will respect local public health guidelines.

“The most important thing is that our World Oral Health Day celebrations be conducted safely,” said Dr Gerhard K. Seeberger, the FDI President. “The COVID-19 pandemic has changed the nature and scale of in-person events, but with today’s technology, so much more is possible.

“Today, we have more time to organise low-risk, impactful campaign events for March 2021. I encourage everyone to visit worldhealthyday.org and use the wealth of resources that are freely available.”

WOHD Global Partner: Unilever; WOHD Global Supporters: Wrigley Oral
Healthcare Program, Planmeca, 3M

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