BDA’s industry award ‘reflects commitment to members’
Team was recognised for moving NHS dentistry from the periphery to front page news
The British Dental Association has won the Best In-House Comms Team in the PRWeek/In.Comms Corporate Affairs Awards 2026.
The awards, judged by leaders of the UK public relations and public affairs industry, recognises communications professionals working within organisations, as opposed to agencies.
The BDA’s team was recognised for moving NHS dentistry from the periphery to a doorstep issue and frontpage news. Their work has secured the highest levels of political traction for the service in its 77-year history, framing it not merely as an ongoing healthcare concern, but as a social justice issue during a cost-of-living crisis.
BDA Chair Eddie Crouch said: “Whether in Parliament or in the press, we’ve set out to tell this profession’s story. And we’ve ensured it has led the debate and made the front pages.
“Whether it’s private dentists scapegoated by the Chancellor, or NHS colleagues left in the lurch by underfunding and failed contracts, we’ve spelled out the facts, defining problems, and offering solutions that have set the agenda.
“This award reflects our commitment to our members. We will never cease to fly the flag for you and the challenges you face.”