Allison joins Patient Plan Direct as Business Development Manager for Scotland

11 April, 2024 / professional-focus

Patient Plan Direct (PPD) is pleased to announce Allison Cruickshank’s appointment as the Business Development Manager for Scotland.

With more than 15 years of experience in the dental sales industry, Allison brings a wealth of knowledge and expertise to her new role. She aims to boost Scottish dental practices’ finances with cost-effective, practice-branded dental plans.

Born and raised in Glasgow, Allison’s unique journey started in the animal health industry. With an interest in the dental market, she used her transferrable skills to focus on the dental implant market, where she had an impressive track record in dental practice growth for her clients. After 15 years, she wanted a new challenge, and her commitment to dental practice growth, her expertise in sales and her dental industry experience has seen her hit the ground running since she joined PPD. 

We are thrilled to have her on board and are confident that her expertise will further enhance our service offerings throughout Scotland

Simon Reynolds

As Scotland’s dedicated Business Development Manager, Allison is deeply committed to delivering super-efficient dental plan advice and support. Her primary goal is to add value to practices and educate their teams on the benefits of dental plans, a commitment that aligns seamlessly with PPD’s mission. 

PPD is renowned for delivering exceptional customer service and empowering the practice teams they support. They offer the following dental plan services:

Transitioning from NHS to private dentistry: If you want to transition to private dentistry gradually or leave NHS dentistry for good, Allison and the team can help you through a smooth and successful conversion by implementing the tried-and-tested five-step transition process.

Switching existing dental plans for huge savings: If you currently work with another plan provider, you can confidently and seamlessly switch to PPD using their ‘Simple Switch’ process – a hassle-free bulk transfer of your plan patients’ Direct Debits. This move could lead to significant financial savings while growing your plan base further, ensuring a secure and prosperous future for your practice.

Looking to launch dental plans for the first time: If you are considering launching dental plans for your patients, PPD can help you introduce a simple, flexible, practice-branded solution that will benefit your practice and your patients.

Simon Reynolds, Managing Director at PPD, said, “Allison’s extensive experience in maximising sales in a dental practice and passion for the industry make her an invaluable addition to our team.

“We are thrilled to have her on board and are confident that her expertise will further enhance our service offerings throughout Scotland.”

PPD prides itself on its commitment to plan efficiency and exceeding client expectations. As May approaches, the company will celebrate its 15th-anniversary milestone. The company’s longevity and recent growth trajectory are a testament to PPD’s dedication to delivering excellent value and client service.

If you’d like to know more about how PPD could enhance the profitability of your dental practice, email Allison for more information or book a meeting with her at the Scottish Dental Show. You will find her and the team on Stand F13. Allison and the team can explore how their tailored dental plans can perfectly align with your practice’s unique circumstances.

Contact by email: or phone: 07483 400891. Also, visit the website to hear how other Scottish practices have found dental plan success with PDD’s support:

Tags: patient plan direct

Categories: Professional Focus

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