Align unveils new ‘Connect Pop-Up’
Exploring the potential of clear aligner therapy and getting started with an Invisalign trained doctor
Align Technology has announced the launch of a new Invisalign Connect Pop-Up at Westfield Shopping Centre, Stratford. The immersive Invisalign Pop-Up experience has been created to re-invent the way consumers interact with the Invisalign brand, access information about teeth straightening and connect with Invisalign doctors in the local area network.
Consumer trends are changing fast, said Align, and they are increasingly becoming digital-savvy, informed and want to stay in control of their choices. They are also busy, and want their experiences to be fast and convenient. The Invisalign Connect Pop-Up taps into these trends by offering an interactive brand activation, which takes them on the exciting digital journey to a new smile.
By bringing the Invisalign brand closer to consumers – and showcasing Invisalign technology in an engaging, non-clinical environment – visitors to the Invisalign Connect Pop-Up can explore the potential of clear aligner therapy, learn what to expect during treatment and how to get started with an Invisalign trained doctor. The Pop-up team will also be on hand to guide visitors and answer their questions about the Invisalign system.
“Our previous Pop-up, opened in July was really the first time we’ve truly engaged consumers in a physical environment as a brand,” said Alexadra van der Stap, Align Technology vice president consumer marketing, EMEA.
“We learnt a lot from that one-to-one interaction when it comes to their understanding of our product, but also what they expect from the treatment process with our Invisalign doctors. This has not only helped us refine our Stratford execution to better inspire and engage consumers, but also allowed us to share with our doctors about the needs of today’s consumers and how they can help improve the Invisalign journey for them overall.”
Westfield Pop-Up visitors can even try on a new smile in approximately 60 seconds. Thanks to the latest SmileView technology, developed by Align, consumers can take a selfie and see a non-clinical visualisation of what their new smile could look like in their own photo. If they like what they see, they can be connected to an Invisalign doctor of their choice for a free initial consultation to determine if they are a good candidate for Invisalign treatment.
The Invisalign Connect Pop-Up also brings to life real patient stories from the Invisalign Smile Squad – Invisalign social media influencers and brand ambassadors – who have embarked on the Invisalign treatment journey and who are excited to share their stories.
The Invisalign Connect Pop-Up is located in the North Gallery at Westfield Stratford Shopping Centre, Olympic Park, Montfichet Road, Stratford, London, E20 1EJ. It is open on Monday-Fiday 10am-10pm and weekends 12-6pm.
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